To amplify the launch of A Nation’s Call during Super Bowl LII, we took to Twitter before and during the game to spread our message, aligning ourselves with key in-game moments, taking advantage of known 2nd-screen user behaviors.
We launched 7 videos throughout the day following our 1st-person narrative from the campaign.
Tweeted: 30 minutes prior to kickoff.
Tweeted: Right after the National Anthem
Tweeted: During the introductions of the Eagles offensive line
Tweeted: 9:51 left in the 1st quarter as the Eagles crossed the 20 yard line
Tweeted: 5:15 left in the 2nd quarter after Nick Foles’ interception
Tweeted: Exactly when the clock hit 0:00 ending the first half
Tweeted: The moment Nick Foles was named Super Bowl MVP
3.55M Impressions
2.2M Video Views
61.65% Video Completion Rate (Twitter benchmark is 33-36%)