We relaunched the Atlanta Falcons brand for the 2017-18 season to coincide with the opening of the new Mercedes-Benz Stadium. Our campaign covered TV, radio, in-game and out of home.
Gold Winner for Total Integrated Marketing Campaign, Sports Marketing Awards
We kept the longstanding line of "Rise Up", but introduced the idea of a heartbeat; because "in brotherhood, we beat as one". Visually, we illuminated every hit and point of contact, and tied it back in to the sound of the heartbeat.
Samuel L Jackson is a die-hard Falcons fan and we were tasked with replacing the existing and ridiculously popular in-stadium pre-game hype video featuring him and a gospel choir. Our new video was to be played and synced across 3 different types of screens, a 60 ft high halo board that wraps the entire interior of the roof, a giant column past the endzone and a triangle scoreboard by the main entrance.
Doug D’Arrigo - Executive Creative Director
Emlyn Portillo - ACD Art
Javier Molinos - ACD Copy
Jennifer LeWow - Design Director