Fios Quantum TV launch
Back when physical DVR storage was a point of positive differentiation, we launched Fios Quantum TV (Verizon's Ultimate DVR experience) by showing how far TV has evolved through the years, and generated awareness with the help of Craig Robinson.
We used Craig Robinson actor and former high school music teacher) in a series of scripted pre-rolls where he sang about the features of Quantum TV,
We first created a mock-infomerical for the campaign, reminiscent of the cheesily produced phone-ordered music albums of the 80s.
Hoarders
Octopus
Rom-Coms
A Lot of Time
Custody Battle
Basketball
Marathon
Eastbound
Safe Room
Takeout Menus
Bus Stop
Courthouse
DMV
Sitcom
Our responsive landing page zoomed through a timeline of innovations from the 1950s to the present day.
When the site resolved to the present day, hotspots pointed out the different features of Quantum TV.