We launched the Pepsi Global campaign in 2020 with a simple ask — one campaign for 7up and one for Mirinda, that work across continents, languages and cultures, and across media channels.
Fido Dido is 7up’s beloved brand character who takes it upon himself to bring refreshment to those in need through a series of fantastical hacks.
Each year, Pepsi releases special edition cans, which I designed.
This simple, product-focused spot is designed to focus on what makes 7up refreshing — the lemon, limes and fizz.
For Mirinda, we took two internationally beloved past times — video games and parkour, and combined them to demonstrate what can happen when you mix things up.
To be regionally specific, we shot the same spot, with different regional influencers.