Crazy Squares: Milk River Run Game
The ask was simple, "target both kids and adults (--cough--stoners--cough--) in way that is natural to both audiences, scalable and relatively inexpensive".
We landed on this infinite scroller game where you play as a giant Crazy Square and try to eat your friends while picking up powerups along the way.
This was the :10 TV bumper we created for the game.