To promote increased MARTA ridership to the Atlanta theater district, we created a personal 360° AR experience inside a MARTA subway stop.
We placed two theater chairs inside the Peachtree Center MARTA Station in Atlanta, with signage driving to a URL, theplatformperformance.com.
theplatformperformance,com displayed one of two experiences. If you were actually sitting in the chair, you had access to view an original 360° AR performance of the current local show 110 In The Shade. If you weren’t sitting in the chair, you’d be directed to visit the experience.
Our 360° performance magically transforms the busy MARTA Station into a an original medley performance, with you in the center of the action.