The Idea: Who would benefit most from low-cost natural gas? The answer: Bears. No more hibernating in winter, washing in cold streams and eating raw fish.
So, meet Harry and his family...
In year one, we introduced Harry and his family and their understandably freaked-out neighbors. In year two, we explored what their home life is like, and and in year three we gave a nod to a questions that kept popping up on social media: At some point, are Harry’s neighbors going to be OK living next to a family of bears?
So we invited the neighbors over for some drinks and apps.
Doug D’Arrigo - Executive Creative Director
Emlyn Portillo - ACD Art
Javier Molinos - ACD Copy