The new Lexus was made for urban explorers, so with the help of two influential Instagram artists and Beautify Earth, we decided to bring some beauty to the city streets.
We started with the stories of our artists and the work they were creating on behalf of Lexus.
We then created accompanying ads inspired by our artists. Each click of an ad triggered a donation to the nonprofit Beautify Earth to fund additional murals around L.A. (more videos to come)
Each ad directed users to our landing page that told the longer stories of the artists and Lexus’ commitment to the communities it serves.
Creative Director - Doug D’Arrigo
Director - Eric Smith
Copywriter - Uri Weiss
Art Director - Phil Pagliaro
Junior Designer - Amanda Hernandez