FourBlock is an organization built by veterans to help veterans enter the workforce through training and mentorship.
The journey of entering the military to deployment to re-entering civilian life to entering the workforce, mirrors itself if looked at from a distance. We used the concept of a palindrome to help tell our story.
Even our script is meant to be read top down, to tell the story of recruitment to battle, then bottom up to tell the story of leaving service to beginning a new career:
Your life’s purpose is clear.
With a bold decision,
You embark toward greatness.
And your life takes on a new meaning.
You put in work beyond what you thought was possible.
And everything comes into focus.
You’ve been made harder.
Forged from iron.
You fight to serve.
Forged from iron,
You’ve been made harder.
And everything comes into focus.
You put in work beyond what you thought was possible,
And your life takes on a new meaning.
You embark toward greatness,
With a bold decision.
Your life’s purpose is clear.
Along with PSA TV spots and online videos, we created dozens of social posts to encourage veterans to write their next chapter with the help of FourBlock.
Created with no time or money (because, you know…. small nonprofits)
Executive Creative Director: Doug D’Arrigo
Associate Creative Director Copy: Javier Molinos
Executive Producer: Jane Jacobsen